The fragrance of Hainan
Get to know the city by smelling its fragrance
Each city has its own temperament and flavor
There are many ways to experience a city
You can not only get it from a stack of visual elements
but also integrate into this city by smellingl
You can distinguish one city from another by its smell
A unique fragrance of Hainan
is the best "City Card" of Hainan
Concentrating the city impression into the cultural innovation of fragrance
may be more helpful
to break the stereotype of "City Promotion Video"
On August 9, “Looking for the Fragrance of Hainan”——You True Health Fragrance Experience Event was held in Hainan Chengmei Hospital, which attracted many fragrance lovers to visit and exchange.
At the event, Sarah Pae, a perfumer from GIP (Grasse Institute of Perfumery) in France, was invited to share the "Story of Fragrance" with guests and lead everyone to have a deeper understanding of the history, architecture, classification and characteristics of fragrance, in the meantime, guide everyone to concoct their own fragrance products.
According to the event organizer, Sarah Pae from South Korea is not only an excellent perfumer, but also an artist who has an extremely sensitive perception of fragrance. She founded her personal brand Scent By, specializing in providing fragrance customized services in order to make everyone find their own soul in the fragrance.
During the experience, Ms. Lin learned about her psychological type through fragrance psychological test developed by psychologist Dr. Hannah Choi, and concocted her own fragrance products that matched his psychological type under the guidance of the perfumer.
Nowadays
for consumers choice of fragrance products
instead of limiting to the traditional classic big brands
they begin to seek unique fragrances that can represent their personal
emotions and attitudes toward life
The trend of segmentation and personality of consumer demand
has led to the explosive growth of domestic fragrance market
According to the data
it shows that the compound annual growth rate of perfume in Chinas market reached 14.9% from 2015 to 2020
and it is expected to be 22.5% in the next 5 years
By 2025
it is estimated that the retail sales of perfume in Chinas market will reach
30 billion yuan
Fragrance products have quietly become mainstream among consumers
In May this year, the delegation from Hainan provincial government went to Korea to carry out major investment promotion activities and negotiate with well-known Korean enterprises, in the meantime, both parties planned to integrate Hainans island culture into fragrances and create fragrance cultural and creative products with unique Hainan style, launching at the China International Consumer Products Expo.
As the event organizer, the director of Hainan Youzhen Health said that this fragrance experience event was a preliminary exploration to create Hainan fragrance culture, and subsequently they will choose Hainans local plants and fragrance ingredients and concoct a fragrance that represents Hainan to show the soul of Hainan and spread Hainan culture.
At the event, Liu Weisong, deputy head of Hainan Cancer Hospital and former deputy chairman of Plastic Surgery and Medical Beauty Association of Hainan Medical Association, shared the theme of "Choice of Color, Fragrance and Taste".
Written by | Meng Chanyu and Liangshan
Photographed by | Li Hongyi