The Medical Service Improvement Themed Promotion Campaign Symposium of Haikou Region Was Held in Our Hospital

Release time:2023-09-21
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On September 19, the symposium of the “themed promotion campaign on improving medical service and enhancing patient experience” was held by the Party Office of the Provincial Health Commission and the Hainan Reporter Station of the Health Newspaper was held in Hainan Chengmei Hospital. Heads of publicity departments and backbones of publicity of second and third level medical institutions in Haikou Region attended the meeting.

With socio-economic development, the peoples demand for quality health services has been rising continuously. In order to further optimize medical services, enhance patient experience, and continuously meet the growing needs of the people for a better life, Health News, China Population News, and China Health Magazine are launching a nationwide campaign to collect cases on the theme of "Improving Medical Service and Enhancing Patient Experience".

In order to further implement the requirements of the activity, the Party Office of the Provincial Health Commission and the Hainan Reporter Station of the Health Newspaper carefully planned and organized this exchange Symposium. Liu Zelin, Director of the Hainan Reporter Station of Health Newspaper, introduced the basic situation of the themed promotion campaign and said that under the impetus of various favorable policies, Hainans large health industry is developing rapidly, medical service capacity has been steadily improved, and the patients’ sense of access to medical care has been gradually enhanced. It is hoped that the publicity will become a majestic force to promote better and faster development of medical services, and boost the development of Hainans medical career with flexible and diverse forms of publicity, positive and healthy publicity content, and scientific and sensible guidance of public opinion.

Combining with the specific practices and achievements made by their work unit in the implementation of the "themed promotion campaign on improving medical service and enhancing patient experience", participants in the meeting shared their experience and feelings respectively and proceeded discussion and analysis on the publicity angle and publicity tone of cases brought up by their work unit.  At the same time, they also made an in-depth discussion on the current themed promotion campaign in Hainan Province.

Secretary of the Party Committee and Executive President of Hainan Cancer Hospital and President of Hainan Chengmei Hospital delivered a welcome speech. Combined the hospital management concept, he interpreted our service management experience with the philosophy of "health as the center and cure as the core" in detail.

As a newly founded Triple A cancer hospital, besides promoting the discipline construction and improving the ability of diagnosis and treatment, Hainan Cancer Hospital has been continuously deepening reform and innovation, and has proceeded many positive and beneficial exploration in improving medical service and enhancing patient experience. Firstly, we set up Patient Service Department to solve the problems encountered by patients in the course of medical treatment in "one-stop" , and gradually formed our own service characteristics, making the feedback of our patients better and better; Secondly, we set up a number of diagnostic and therapeutic centers to achieve the "integration" of specialized medical services, not only allowing patients to do less work and save the cost of examination, reducing tumor disease diagnosis time by more than half; Thirdly, we vigorously implement painless hospital construction and comfort diagnosis and treatment services. By August of this year, we have provided more than 100 pain-free or comfort-free services of four disease categories including cancer pain, chronic pain, comfort analgesia, stubborn pain.

Wu Bin, Director of Publicity United Front Work Department of Hainan Provincial Peoples Hospital, Feng Qiong, Vice Minister of Publicity Department of Hainan Provincial Cancer Hospital, Liang Shan, Director of Publicity Department of Hainan Provincial Stomatology Hospital, and Peng Xiaofang, the propaganda leader of Hainan Stomatology Hospital, shared their valuable experience in capturing news clues, planning publicity topics, and innovating publicity forms in combination with the theme of the event, and jointly contributed ideas for improving the publicity quality and effectiveness of "themed promotion campaign on improving medical service and enhancing patient experience".

The propaganda cadres from the Second Affiliated Hospital of Hainan Medical College, Hainan Anning Hospital, Hainan Geriatric Hospital, Hainan Health Promotion and Education Center, Haikou Maternal and Child Health Care Hospital, Haikou Fourth Peoples Hospital, Haikou Third Peoples Hospital and other medical units carried out active discussions around the theme of the conference.

After visiting Hainan Cancer Hospital and Hainan Chengmei Hospital, the participants highly appreciated the hospitals medical environment, advanced equipment, especially the effective publicity work.

Some media reporters attended the symposium.

Next and pictures from Chen Lin